Welcome to Starbucks' fans!!!

Author: Anna N.

How many people with the cardboard caps with the lids you see everyday around? And how many of these cups have a green logo with a siren on them? 

The answer is obvious - overwhelming majority.

Today Starbucks is one of the Facebook leaders as for the number of fans (over 25 mln), leaving far behind even such strong brands like, for instance, McDonalds. If you ask people: what is Starbucks for you – a good product or a part of your lifestyle – most of the respondents will choose the second variant without a moment's hesitation.“Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”, – maintains the Starbucks company profile.

So, what is the secret of Starbucks? And what are the factors that allow a brand to become a lovemark for millions of people worldwide?

In our blog we will discuss this interesting topic and call for you to a close interaction.

Share your view on the brand that changed the world!