Why Starbucks is called Starbucks?

 To the extent that Starbucks is a brand known worldwide, we have forgotten the unusual nature of this name. It has become a common word in our vocabulary. The name Starbucks seems so ordinary that no one asks what its meaning is. The obviousness of the word is also somehow proof of his success: the brand asserts itself in evidence; his name is just a sound that has the meaning that consumers give. But the word does have an origin, a very literary origin. The name “Starbucks” was inspired by a very famous novel written in the 19^th century by Herman Melville: Moby-Dick. When they created the first store in Seattle, the three creators (all lovers of literature) wanted to find a link to the mining camp called "Starbo" located on Mount Rainier to the southeast of the city. They found that the name reminded them that of a very brave officer of the famous novel. He is not only young and brave: he brings all the last human values like tolerance, loyalty and kindness. Through this name, Starbucks appears like a very human brand, loyal and kind, almost like a friend. In a way, Starbucks is always here for us. The story is also interesting because Starbuck is a lover of coffee on the boat of Moby Dick.Through this name, Starbucks is positioning itself as a brand-friend, a place where you will be always protected, a brand which will always be there for you and never let you down.

Author: Anne-Laure N.