lundi 14 novembre 2011

Logo and Identity

Author: Valérie C

The change of a logo necessarily implies a change of identity? This is what one might expect to believe face dissatisfaction with the recent change of the logo of the brand. We have already explained in a recent article what the change involve. The CEO, Howard Schultz, introduced that change by explaining it through a video. He argued the new logo respect traditions, reflect the will of Starbucks to go “beyond coffee” and its adaptation to a new world. 




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