Author: Valérie C.
Having a coffee, a hot chocolate or their famous Frappuccino means a lot when you’re in Starbucks. That you take it away or lie on sofas chatting with your friends, this is the Starbucks experience.
Having a coffee, a hot chocolate or their famous Frappuccino means a lot when you’re in Starbucks. That you take it away or lie on sofas chatting with your friends, this is the Starbucks experience.
Cozy, connected are some words we can use to define this place. We all have opinions, images about the brand. But, what really are the brand values? How does the brand want to be seen? How does it interact with you?
To answer those questions and better understand the brand positioning, let’s use the famous brand identity prism by Kapferer (1986):
Aucun commentaire:
Enregistrer un commentaire