The feeling experience strategy of Starbucks brand

Author: Yi Ran J.

The sense of taste：

100% Arabica coffee bean. Starbucks provide the best quality of coffee bean and develop new varieties of coffee bean & Brewing method.

Smell:

"Starbucks" provides the strong smell of coffee.When people enter or just pass through the Starbucks, they can smell the incomparable aroma.

Vision:

The design and pictures are related to the coffee and build elegant and classical atmosphere.
Hearing：

"Starbucks "has their own music and their music is related to the coffee.
Touch:

"Starbucks" allow customers to touch the coffee beans and some appliances related to the coffee.

This feeling strategy makes customers only contact with "Starbucks" coffee when they enter to "Starbucks " coffee shop.