Brand equity of Starbucks

Brand awareness: Starbucks has already entered into 35 countries since 8 years ago; Starbucks opened the first overseas shop in Tokyo. Now, Starbucks is opened and increased 3 or 4 shops in average each day in the world.

Brand acceptance:There is unique business model and the harmonious team atmosphere in Starbucks to meet the customers need.

Brand association:Combination between coffee and culture

Brand Loyalty: Starbucks combine their social activities and coffee culture to achieve the emotional connection with customers and strength customers loyalty



Author: Yiran Jin