Against risks, how can enhance Starbucks brand?

Author: Yiran Jin

1. Enhance quality

Starbucks should keep their target which focus on making high quality coffee. They should make sure their quality of service and product instead of how many shop they plan to open.

2. Diversification

Starbucks can launch multi-brand to increase profit. For example,Coca cola has different brand which include sprite, Coca light etc..That multi-brand strategy would help Starbucks strength image of brand.

3. Service of quality
 

The Starbucks can keep their high price but at the same time, they should assure their good quality of product and service. Because the positioning of Starbucks is high quality of Coffee. So they should make sure their original raw materials provision.