mardi 13 décembre 2011

Starbucks' brand strategy

Author: Yiran Jin

Positioning strategy

Starbuck's positioning is the best coffee and becoming the "third place "---the good place for social network except office and home. In Starbucks, customers can taste the best coffee and experience the special romance. Starbucks can meet the customer's need of pursuing the fashion and social status.

 
The nature of brand's products



Experience

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