Starbucks "Brand Extension"

The advantage of Brand extension:

·The new product would open market quickly and easily.

·It would reduce cost of advertising and other marketing tools for new products

·The products would be more enrich in Starbucks and t would provide all kinds of choice to customers.

·it would be helpful to increase brand value.

The disadvantage of Brand extension

·The image of brand would more ambiguous

·The professional level decreased

·If one products fail in market, it would negatively affect other products and the whole brand.

Author: Yiran Jin